Jobs in digital merketing

Digital Marketing Jobs

From search engine optimization (SEO) to social media, digital marketing has many online marketing subdomains. Here are some of the most common digital marketing jobs you can find on most marketing teams: 

Search Engine Optimization (SEO)

If you’ve ever used search engines such as Google or Bing and clicked on a blog post or other piece of content, that’s SEO at work. In a nutshell, SEO is optimizing websites and online content for search engines. SEO specialists work to drive unpaid traffic to websites and web pages related to their company’s product. 

How do you become an SEO marketer?

You do not need to earn a degree in marketing to become an SEO marketer. However, you need to know SEO marketing tools, how search engines work, and keep up to date with changes in the search engine algorithms. It also helps to build websites to get hands-on SEO experience to improve your website’s ranking and traffic. 

Email Marketing

According to Statista, over 300 billion emails were sent and received in 2020. Many of those emails were sent by email marketers. Email marketing specialists are responsible for building and maintaining email lists, sending emails, and tracking email performance. As a marketing channel, email is meant to retain and engage current and potential customers. 

How do you become an email marketer?

Because email marketing is a specialized domain in marketing, it helps to have a strong foundation in core business and marketing skills. These skills include analytics, copywriting, A/B testing, email design, and marketing strategy. 

Social Media Marketing

Social media marketing uses social media platforms to build a brand, market products and services, and engage target audiences. According to a report by Sprout Social, 78% of consumers are more likely to buy from a brand after having a positive experience on social media. 

“As a social media marketer, I’m responsible for making sure our followers are engaged,” said Livia Halltari, edX’s social media expert. “My job is to own the social media editorial calendar, manage communities, and work with the leadership team to set goals for our channel.”  

Content Marketing

Content marketers create and distribute web content such as blog posts, videos, podcasts, and whitepapers to a targeted audience. Their main responsibility is to create content that drives brand awareness, attracts customers, and drives engagement down the marketing funnel. They work closely with other marketing functions like social media, SEO, public relations, and email to generate content for each channel.  

How do you become a content marketer?

To become a content marketer, it’s essential to have a strong background in writing. Many content marketers get their start in journalism or content writing. That said, content marketers need to develop a strong understanding of marketing. The most important skills for content marketers include communications, writing, SEO, content management, and project management. 

Paid Marketing

Paid marketers, also known as advertising managers or pay per click (ppc) marketers, purchase ads on social media platforms and search engines to acquire customers. Paid ads are utilized by just about every business, from small mom-and-pop shops to large enterprises.